- Send a proactive template message
- Send a proactive bot template message (only works on Contact-Based flows)
How to create workflows on HubSpot
- On HubSpot, go to Automations → Workflows → Create workflow.
- Choose From scratch, select trigger type (e.g., contact-based), and start the workflow.
Set up triggers
- Click Set up triggers.
- Choose a trigger (e.g., Contact priority is High).
- Click Save.
Add actions

- Click the
+icon. - In the left panel, select WhatsApp for sales.
- Choose from:
- Send a proactive template message.
- Send a proactive bot template message.
- Select the WhatsApp channel, message template, and variable values.
- Make sure to add a publicly accessible URL to any media you have in your template headers.
- Receiver’s phone number must be a valid number on WhatsApp with the international code.
- Make sure to fill each template’s variables separated by commas.
- Please note: templates with variables in the URL buttons are not supported through HubSpot workflow actions.

- Assign the conversation to a team/user (only available for Send a proactive template message action)
- Click Save.
Turn on the workflow
- Click Review and Publish.
- Choose enrollment settings for contacts.
- Click Turn on workflow.