To access analytics of a sequence, click on the preferred Sequence > Analytics
Reply Rate – Percentage of contacts who responded.
Blocked Rate – How often the template gets blocked.
End Sequence Rate – Percentage of contacts who completed the sequence.
Contact Details - Details of all contacts enrolled in a sequence with their phone numbers, entry dates, step contact exited the sequence at, content of that step, and reason for exist.
Read Rate – Percentage of contacts who read the messages.
This depends on the recipient’s read receipt WhatsApp settings. If read receipts are disabled, Meta does not provide read status.