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Introduction to WhatsApp for Business

WhatsApp Business API (WABA) is the only WhatsApp integration we support. It's an official, secure, and reliable method for businesses around the world to reach and communicate with their customers. With 1.6 billion monthly active users, WhatsApp is the most popular mobile messenger app.

With WhatsApp Business API, your account lives entirely in the cloud, and cannot be connected to the regular WhatsApp mobile app. It will only be accessible through the Rasayel inbox.

What you need to get started

You will require an account with one of our WhatsApp providers in order to be able to connect WhatsApp to Rasayel.

The providers we support are:

  • 360dialog
  • Twilio
  • Messagebird
  • CM.com

Here's how to apply for an account with any of these providers. There are certain prerequisites required for each, and they are listed at the top of the following articles:

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How to Apply for a 360dialog WhatsApp account

Pricing

Here are the costs you can expect from Rasayel and the WhatsApp providers mentioned above.

With 360Dialog WhatsApp provider

  • You must apply using your own phone number. You can either purchase a regular number, or use a virtual number. For a successful registration, virtual numbers must be able to receive voice calls.
  • WhatsApp application fee: Free of charge
  • Messaging fee: You'll pay a fixed rate of US$15 per month (paid upfront)
  • Template messaging fee: WhatsApp templates are charged separately, following the official WhatsApp pricing.

WhatsApp 24-hour customer service window

Service window

When a customer contacts you on your WhatsApp Business API account, you are given 24 hours to respond. This is known as the Customer Service Window, and was put in place by WhatsApp to combat spam. During this period, you can communicate freely with your customer, with no limitations on the content or type of your messages.

Any communication within the 24 hours is considered a session message. Every time your contact replies, the service window resets for another 24 hours.

How the 24-hour window is displayed in Rasayel
How the 24-hour window is displayed in Rasayel

Message template

After the 24-hour period is over, you can only use message templates to contact your customer. If they respond, a new 24-hour window will open, and you will once again be able to send session messages. If you want to talk to a customer without them having reached out to you, you will need to use a message template as well.

How WhatsApp templates are sent from Rasayel
How WhatsApp templates are sent from Rasayel

To learn more about message templates and how you can use them, check out this article:

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Introduction to WhatsApp message templates